Recognizing and rewarding kindness.

Bona fide


1. genuine, real

2. authentic, true

BonafideU recognizes and rewards kindness.  Bonafide people make others feel like they matter. BonafideU is the platform for telling stories about those people who make others feel like they matter.

The BonafideU Kindness Scholarship

And sign up to receive 10% off BonafideU apparel

What's New

Get your BonafideU gear here

Tell us who made you feel like you matter?

Let the social world know.
Post your pics, videos and thoughts
with #BonafideU. Because doing the
right thing is contagious.